Effective Date: May 2015


Welcome to FashionFirstStore.com (the "Website"), the website for Fashion First Inc. This Privacy Notice describes the types of personal information we collect about our customers on our Website. The Privacy Notice also describes how we may use that information, how we protect that information, how we share that information, your choices and options regarding the information, and how you can contact us regarding our privacy practices.


Information We Collect

When you shop with us, we may collect the following personal information in connection with your transaction:

We also may collect personal information from you (including your name, e-mail address, postal address, telephone number, date of birth and other personal information you provide) in the following circumstances, including when you:


How We Protect Your Information

We maintain administrative, technical and physical safeguards designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of your personal information.

Your Options

To update your preferences, ask us to remove your information from our mailing lists or submit a request, you may contact us as described in the Contact Information section. You also may use the following options:


You can opt-out of receiving promotional e-mail and/or postal mail from us by doing the following:

Contact Customer Service, Monday - Friday 9:00 AM - 5:00 p.m. (Central Time) at the toll-free number 1-800-426-1775 if you do not want to receive promotional e-mail communications from us in the future. Please specify if you would like to opt out of e-mail. If you have already received communications from us, it will expedite the opt-out process if you are prepared to provide us with the exact name, and e-mail and/or postal mail addresses under which you have been receiving communications from us.



Contact Information

If you have questions regarding our Privacy Notice, or if you wish to update the personal information you have provided to us, you may do so by: